Not chatbot personas — working employees with real capabilities wired in: dawn routines, Allow-gated hands, compounding memory, and a ledger that keeps them honest. Every one an AI employee wearing the face of a real endangered parrot. Interview them below.
If you run Google Ads and nobody checks the search terms daily, start with Rico — the first junk-term cleanup usually pays for the whole office.
A feed that stopped posting, rankings nobody watches, reviews nobody answers — hire against the neglect that compounds quietly: Vyra, Alpin, or Aura.
The task you keep deferring is the best job description. If it's not in the catalog, describe it to the Hatchery and it becomes an employee.

Runs your ads like a tireless media buyer who never guesses.

Watches your rankings and fixes what's quietly costing you traffic.

Doesn't just write — publishes, plans, and refreshes old posts.

Builds your brand template, then makes posts from it every day.

Drafts replies, resolves the easy ones, escalates the hard ones — honestly.

Watches your reviews and never lets a bad one sit unanswered.

Pulls every connected source into one plain-language report.
Keeps your catalog tidy and warns you before you run out.
Visits your sites and tells you the moment something breaks.
Categorizes, reconciles, and chases missing documents.
Books, reminds, and resolves calendar conflicts.
Research, drafts, and deadlines — apprentice to your lawyer.
"Watch my three competitors' prices and brief me every Friday." Describe any job that repeats — the Hatchery casts a custom specialist with the same constitution, Allow cards, and ledger as everyone else.
Twelve honesty-and-control rules, bound in. Same character across the catalog.
Your preferences and standing requests, said once, honored forever.
Real execution on real accounts — with your tap as the only trigger.
Every action logged with cause, effect, and a revert control.